I'm an Atlanta based product designer with over a decade of experience in helping businesses bring innovation to life.
With a background in both design and leadership, I enjoy working on projects focused on new, messy problem spaces and creating worldclass 0-1 product and service experiences through creative and strategic thinking.
CURRENTLY, I WORK AT Rocket Companies, where our mission is to create certainty in life's most complex moments so our clients can live their dreams.
Over the past two years, Rocket has been doing a lot of work in becoming a platform technology company and helping clients achieve the dream of home ownership & financial freedom through industry-leading client experiences powered by our simple, fast, and trusted digital solutions. I was fortunate enough to lead the design strategy and execution of this platform vision through transformational projects such as Truebill Acquisition, MyRocket Dashboard, and Home Buying Plan. I currently lead a team of UX and content designers that focuses on the Home Buying Plan, a nurturing product aimed to help first-time home buyer audiences who are not ready or able to purchase a home.
At the core of my approach is a commitment to human-centered design.
Putting people at the center of the product or service, is the key component of my design process. I believe in talking to people through out the design process and not just at the end.
I am a strategic partner who is always looking at the current market situation, exploring ways to create new value for users & thinking about potential business models for the product.
When people use products they have goals in mind, not tasks. I always start designing a product with users goals in mind which ultimately makes companies succeed.